My Experience at the Phoenix Walkathon for Brain Tumor Research

A Unique Opportunity to Share My Story

I just returned from Phoenix, where I attended a walkathon in support of brain tumor research. I didn’t go as a walker; I went as a bookseller. The event’s sponsors had read my book and graciously invited me to sell books during the event. My table was located near the silent auction (where I bid on—and lost—a chocolate basket). I expected this event to bring together 4,000 members of my target audience all in one place. To prepare, I invested in over 100 copies of my book and a couple of thousand bookmarks. Suitcases had to be packed very carefully to ensure that each suitcase was under the 50-pound weight limit.

The event started off slow. Participants attended the opening ceremonies and completed their walking duties. About an hour into the 3-hour event, crowds began to gather around our table. When I say “around,” I mean “around.” There were crowds to the right of us, where they were giving away cans of flavored iced tea; crowds to the left, where they were handing out granola bars; and crowds across the sidewalk at the silent auction. For some reason, my story of survival and determination drew little interest from this group of people. I later decided that this was not my target audience after all. I sold more books at Starbucks!

Understanding My Audience

This group of people had all been affected personally by brain tumors. Many of them had lost loved ones to cancerous tumors. Since I had survived and was well enough to write a book, my story wasn’t shocking, surprising, or unique enough to garner attention from this crowd. While I was disappointed with my lack of sales (it felt like the suitcases were heavier on the way home), I’m glad I went.

This experience is definitely helping me to define my target audience. The feedback I’ve received from my book, When Life Throws You Lemons…Make Cranberry Juice!, has been tremendously positive. I feel confident in my pursuits to continue to market my story.

Lessons Learned from the Walkathon

Embrace Every Experience

Every event, whether successful or not, offers valuable lessons. I learned that understanding my audience is crucial. It’s not just about being in the right place; it’s about connecting with the right people. This walkathon taught me that my story resonates more with those who are looking for inspiration rather than those who are in the midst of their own struggles.

The Importance of Empathy

During the event, I witnessed firsthand the power of empathy. Many attendees were dealing with their own grief and challenges. It reminded me of the importance of connecting with others on a deeper level. Empathy can transform interactions and create meaningful connections. This is something I strive to incorporate into my work and my writing.

Finding the Right Platform

Not every venue will be the right fit for my message. I realized that I need to be strategic about where I share my story. Places like Starbucks, where conversations flow more freely, might be more conducive to selling my book. I need to seek out environments where my message can truly resonate.

Moving Forward with Confidence

Despite the challenges I faced at the walkathon, I am more determined than ever to share my story. I believe in the impact of empathy and how it can transform professional environments. By teaching practical empathy skills, I hope to help organizations improve communication, foster compassion, and ultimately enhance experiences for everyone involved.

In conclusion, my experience at the Phoenix walkathon was more than just a chance to sell books. It was an opportunity for growth and reflection. I am excited to continue my journey, armed with new insights and a clearer understanding of my audience.

If you’re interested in exploring the impact of empathy in your professional life, I encourage you to check out Impact of Empathy. Let’s work together to create a more compassionate world.